In which countries can studies be conducted?
Due to the online recruitment of test persons, there are no regional restrictions. It is possible for us to conduct online studies for you in all countries worldwide. [...]
What exactly does EmotionTracking measure?
EmotionTracking measures the emotional tension/emotional engagement during perception over time. Positive and negative states are distinguished and their intensity is recorded. The time-resolved recording allows direct reactions to individual scenes [...]
What exactly does AttentionTracking measure?
AttentionTracking measures the visual attention of the target group. For advertisements and OOH motifs, it is possible to record the assertiveness within the first few seconds, which is crucial for the advertising effect. Are the respective creations [...]
What are the intervals between the individual measurement waves?
The measurement waves in a tracking can be determined individually and are usually based on your media plan. The optimum is one measurement before the placement, one or more measurements during and one measurement after the placement. This gives you [...]
Is there a benchmark?
We have built up an extensive benchmark database from advertising media tests over the last 15 years. For TV spots, Audio spots, Animatics, Concepts and Posters, we can offer an industry- and media-specific benchmark for many sectors. [...]