Ideally, an advertising material test takes 3 to 4 days. For this, we need an already agreed questionnaire, the advertising material to be tested and a binding project commitment. Normally, however, we take a little more time for the coordination wit [...]
For our online surveys, we recruit test persons via external online panels. People have registered in these pools in order to be able to participate in online studies on a regular basis. We work with various established panel providers, e.g. Respondi [...]
Related to data collection: We carry out various quality controls. Screener questions ensure that only the desired target group is interviewed. To ensure the correct use of AttentionTracking and EmotionTracking, there is a special short training. Onl [...]
In addition to evaluation criteria from five relevant and proven dimensions of advertising impact, individual solutions for questions can also be taken into account. Our experienced project managers will be happy to advise you. [...]
Before we start, we need some information about your target group, questions and so on. We then agree on a questionnaire with you. Once the analysis is complete, you will receive our report with all results, including a KPI overview and management su [...]
