What exactly does AttentionTracking measure?

AttentionTracking measures the visual attention of the target group. For advertisements and OOH motifs, it is possible to record the assertiveness within the first few seconds, which is crucial for the advertising effect.

• Are the respective creations seen?
• Which of the areas particularly catch the eye of the target group?
• Is the brand being captured?

AttentionTracking can answer all these questions.