YOUR SPECIALISTS IN ADVERTISING RESEARCH – FOR OVER 20 YEARS

YOUR SPECIALISTS IN ADVERTISING RESEARCH

» FOR OVER 20 YEARS

MediaAnalyzer is an online market research institute and one of the leading specialists for advertising effectiveness. We offer established test procedures for campaigns in all media channels. Our guiding principle is to determine consumer reactions using a combination of non-verbal tools and target group surveys. On this basis, we make practical recommendations to maximize the impact of the advertising campaign. Our tools AttentionTracking and EmotionTracking, in combination with a detailed online survey, offer particularly deep insights into the impact of your advertising campaign.

THE IMPORTANCE OF PRETESTING

Around 50% of all campaigns flop – often because the creation doesn’t work. Wrong gut decisions are expensive. Pretests provide you with data from the target group and maximize the impact of your campaign even before it is placed.

THE ADVANTAGES OF ADVERTISING EFFECTIVENESS RESEARCH

  • Better understanding of the impact
  • Concrete optimization tips
  • Benchmark comparison and competitive analysis
  • Minimizing risks to the brand image (e.g. shitstorms)

OUR PROMISE

✓ Analysis of the effect in your target group
✓ Secure basis for decision making
✓ Practical recommendations for improvements
✓ Benchmark comparison in various industries

THE IMPORTANCE OF PRETESTING

Around 50% of all campaigns flop – often because the creation doesn’t work. Wrong gut decisions are expensive. Pretests provide you with data from the target group and maximize the impact of your campaign even before it is placed.

THE ADVANTAGES OF ADVERTISING EFFECTIVENESS RESEARCH

  • Better understanding of the impact
  • Concrete optimization tips
  • Benchmark comparison and competitive analysis
  • Minimizing risks to the brand image (e.g. shitstorms)

OUR PROMISE

✓ Analysis of the effect in your target group
✓ Secure basis for decision making
✓ Practical recommendations for improvements
✓ Benchmark comparison in various industries

OUR SERVICES

SPOTS
Test the effectiveness of your commercial or animatic
AUDIO
Test the effectiveness of your audio spot
OOH
Test the effectiveness of your (digital) outdoor campaign
PRINT
Test Print-Ads
ONLINE
Measure the overall impact of your online campaign
POS
Achieve maximum impact for your packages and displays
TRACKING
Run Ad Tracking and Brand Tracking
... and more
Concept test, target group surveys, etc.
ALL OUR SERVICES
SPOTS
Test the effectiveness of your commercial or animatic

SPOTS

Test the effectiveness of your commercial or animatic

LEARN MORE
AUDIO
Test the effectiveness of your audio spot

AUDIO

Test the effectiveness of your audio spot

LEARN MORE
OOH
Test the effectiveness of your (digital) outdoor campaign

OUT OF HOME

Test the effectiveness of your (digital) outdoor campaign

LEARN MORE
PRINT
Optimize your ad, mailing or flyer

PRINT

Optimize your ad, mailing or flyer

LEARN MORE
ONLINE
Measure the overall impact of your online campaign

ONLINE

Measure the overall impact of your online campaign

LEARN MORE
POS
Achieve maximum impact for your packages and displays

POINT OF SALE

Achieve maximum impact for your packages and displays

LEARN MORE
TRACKING
Run Ad Tracking and Brand Tracking

TRACKING

Run Ad Tracking and Brand Tracking

LEARN MORE
AND MORE
Concept test, target group surveys, etc.

…and more

Benefit from further services
concept tests, target group surveys, etc.

ALL OUR SERVICES

WHAT OUR CUSTOMERS SAY

"After implementing the recommendations of MediaAnalyzer, we determined that we were able to increase the success of our advertising material noticeably with the knowledge we gained." Uwe Habicher
Head of Brand Management Rudolf Haufe Verlag “The analyses from MediaAnalyzer are extremely valuable to us because we receive specific recommendations for the optimisation processes and the expert opinion is simply convincing in communication with our customers.” Hannelore Grams
Managing Director Ogilvy Interactive Worldwide “With its test procedure, MediaAnalyzer offers an interesting extension of our field of vision and is competent, fast and inexpensive.” Dr. Eberhard Dziobek
Market Research Bayer “Outstanding! The system and the way in which the results are presented impressed me in advance. But what was really exciting was the experience of seeing advertisements that I know well myself suddenly being judged by our readers.” Joe Hall
Marketing Services Manager The Economist “In the various studies on package designs, out-of-home or print campaigns, I have come to know MediaAnalyzer as a very flexible institute that implements projects quickly, straightforwardly and cost-effectively. The result reports are focused and to the point and provide actionable recommendations. Therefore, I appreciate the cooperation with MediaAnalyzer very much and can definitely recommend them.” Sabine Rauch
Senior Project Manager Ferrero “Since 2017, we have appreciated the partnership and innovative spirit of MediaAnalyzer. Our common goal is to maximize the effectiveness of audio communication for advertisers. The best example is our cooperation project RMS Audio.Analyzer, which has set new standards for the genre in the field of advertising media pretests by combining fast operationalization with in-depth analysis.” Philipp Schulte
Head of Market Research RMS "MediaAnalyzer has been a trusted go-to agency for us for years when it comes to carrying out complex, international advertising tests. We greatly appreciate the consistent team, which is characterized by competent advice and reliability. We also enjoy the open and friendly way in which we work together, which allows us to dedicate ourselves to our joint projects with fun and pleasure." Vesna Gray
Director Market Intelligence BRITA GmbH "We have been working with MediaAnalyzer continuously since 2005. That speaks for itself. We value MediaAnalyzer's high level of expertise coupled with creativity and the great team." Marion Sperlich
Head of Client Research BurdaNews Group "Their expertise in the field of advertising media testing has always helped us to optimize our marketing strategies and to address our target groups even better. Thanks to precise and customized analyses, we have been able to maximize the success of our messages and get to the heart of the matter. MediaAnalyzer is always a reliable and professional partner when it comes to the optimal use of advertising media!" Katharina Oriefe-Briand
Head of Product Management & Campaigns STRATO AG "We have known MediaAnalyzer since it was founded. We have come to appreciate them for being very innovative, trying things out and not worrying about (really) complex issues." Frank Händler
Managing Partner Research annalect

Do you have any questions or would like a non-binding offer?
» We would be pleased to help you further.