Poster.Analyzer: More impact for your outdoor advertising
Just within seconds posters have to generate attention and create awareness for the brand. Without assertiveness, out-of-home advertising would be ineffective. Therefore, a (pre-)test of the attention and advertising impact of OOH advertising is always recommended.
Our video citywalk with AttentionTracking offers the possibility of a realistic test of OOH campaigns. The Plakat.Analyzer makes it possible to measure creative success and formulate practical recommendations. At the same time, measurement against the benchmark allows the performance of the campaign to be assessed, also in comparison with competing campaigns.
Does my campaign stand out in the urban environment?
Is it understandable or overloaded?
Is your brand explicitly identifiable and does the offer arouse interest?
Template in a realistic environment: virtual city tour (video citywalk)
Test of assertiveness with AttentionTracking
Survey on understanding the message, brand recall and activation
(Screenshot of heat map as result of AttentionTracking)
Test the real impact of your campaign even before the launch
Increase eye-catching features / peculiarity / striking features / conspicuousness
Clearly structured and software-supported processes enable MediaAnalyzer to deliver substantial results in a short period of time
Practical recommendations for an easy/smooth implementation