Poster.Analyzer: More impact for your outdoor advertising

Just within seconds posters have to generate attention and create awareness for the brand. Without assertiveness, out-of-home advertising would be ineffective. Therefore, a (pre-)test of the attention and advertising impact of OOH advertising is always recommended. Our video citywalk with AttentionTracking offers the possibility of a realistic test of OOH campaigns. The Plakat.Analyzer makes it possible to measure creative success and formulate practical recommendations. At the same time, measurement against the benchmark allows the performance of the campaign to be assessed, also in comparison with competing campaigns.

Questions

  • Does my campaign stand out in the urban environment?
  • Is it understandable or overloaded?
  • Is your brand explicitly identifiable and does the offer arouse interest?

Procedure

  • Template in a realistic environment: virtual city tour (video citywalk)
  • Test of assertiveness with AttentionTracking
  • Survey on understanding the message, brand recall and activation

Your advantages

  • Test the real impact of your campaign even before the launch
  • Increase eye-catching features / peculiarity / striking features / conspicuousness
  • Clearly structured and software-supported processes enable MediaAnalyzer to deliver substantial results in a short period of time
  • Practical recommendations for an easy/smooth implementation

Example of a heat map as a result of AttentionTracking

DOOH.Analyzer – Making the most of new formats

Digital out-of-Home offers completely new possibilities in outdoor advertising. Instead of static motifs, attention-grabbing campaigns with moving images are now possible. We test whether these really work with our video city walk.

Questions

  • Is my campaign assertive?
  • Do the images work or does the viewer get confused?
  • Is my brand perceived and does the message get across?

Procedure

  • Integration into a virtual city tour (video citywalk)
  • Perception analysis with AttentionTracking
  • Survey on understanding, branding and activation

Your advantages

  • Check whether they are already using the new format optimally
  • Increase enforcement and communication impact
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • Receive practical recommendations
MediaAnalyzer-AT_Bombay_Heatmovie_statisch

Example of a heat map as a result of AttentionTracking

Poster.Analyzer: More impact for your outdoor advertising

Just within seconds posters have to generate attention and create awareness for the brand. Without assertiveness, out-of-home advertising would be ineffective. Therefore, a (pre-)test of the attention and advertising impact of OOH advertising is always recommended. Our video citywalk with AttentionTracking offers the possibility of a realistic test of OOH campaigns. The Plakat.Analyzer makes it possible to measure creative success and formulate practical recommendations. At the same time, measurement against the benchmark allows the performance of the campaign to be assessed, also in comparison with competing campaigns.

Questions

  • Does my campaign stand out in the urban environment?
  • Is it understandable or overloaded?
  • Is your brand explicitly identifiable and does the offer arouse interest?

Procedure

  • Template in a realistic environment: virtual city tour (video citywalk)
  • Test of assertiveness with AttentionTracking
  • Survey on understanding the message, brand recall and activation

Your advantages

  • Test the real impact of your campaign even before the launch
  • Increase eye-catching features / peculiarity / striking features / conspicuousness
  • Clearly structured and software-supported processes enable MediaAnalyzer to deliver substantial results in a short period of time
  • Practical recommendations for an easy/smooth implementation

Example of a heat map as a result of AttentionTracking

DOOH.Analyzer – Making the most of new formats

Digital out-of-Home offers completely new possibilities in outdoor advertising. Instead of static motifs, attention-grabbing campaigns with moving images are now possible. We test whether these really work with our video city walk.

Questions

  • Is my campaign assertive?
  • Do the images work or does the viewer get confused?
  • Is my brand perceived and does the message get across?

Procedure

  • Integration into a virtual city tour (video citywalk)
  • Perception analysis with AttentionTracking
  • Survey on understanding, branding and activation

Your advantages

  • Check whether they are already using the new format optimally
  • Increase enforcement and communication impact
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • Receive practical recommendations
MediaAnalyzer-AT_Bombay_Heatmovie_statisch

Example of a heat map as a result of AttentionTracking