More impact for your pre-roll spots, bumper ads and webads

A frequently promulgated advantage of online advertising is that the impact can be directly measured via click-through rate or page impressions. But given low click-through rates and unclear visibility, this is only a very small part of the advertising impact. We therefore measure the overall impact of your online campaign and generate concrete learnings and recommendations for you.

Questions:

  • Does the campaign stand out?

  • Is the sequence of scenes optimal?

  • How does the campaign work for product and brand?

Procedure:

  • Placement within a Youtube browser environment.

  • Checking involvement with emotion tracking

  • Structured survey on comprehensibility, image, product interest

Your advantages:

  • Capture the entire impact of your online advertising, not just clicks

  • Concrete recommendations for optimising the sequence of scenes

  • Improved utilisation of your online marketing budget

(Exemplary YouTube environment for every possible test spot)

Usability.Analyzer: Check Sellability & Usability

The Internet is a central part of customer communication. Customers inform themselves, compare and contact the company directly. The experience of the website – the user experience – is directly related to the overall image of your company and your products. A website analysis with integrated attention measurement provides you with detailed information about the strengths and weaknesses of your website.

Questions:

  • Do our visitors quickly and easily find what they are looking for?

  • Are the relevant elements seen and understood?

  • Does the website appeal, does it fit the brand, does it arouse interest in your offer?

Procedure:

  • Test the website for visibility (attention tracking), usability and saleability.

  • Several scenario-based tasks for the test persons (tasks), e.g. information search

  • Qualitative interview test in studio (with observation) or quantitative test online (large sample size)

Your advantages:

  • A usability test ensures that your website works as intended

  • The analysis considers the website as a whole: typical usage situations, usability & impact

  • Increase both the usability and the saleability of your website

More impact for your pre-roll spots, bumper ads and webads

A frequently promulgated advantage of online advertising is that the impact can be directly measured via click-through rate or page impressions. But given low click-through rates and unclear visibility, this is only a very small part of the advertising impact. We therefore measure the overall impact of your online campaign and generate concrete learnings and recommendations for you.

Questions:

  • Does the campaign stand out?

  • Is the sequence of scenes optimal?

  • How does the campaign work for product and brand?

Procedure:

  • Placement within a Youtube browser environment.

  • Checking involvement with emotion tracking

  • Structured survey on comprehensibility, image, product interest

Your advantages:

  • Capture the entire impact of your online advertising, not just clicks

  • Concrete recommendations for optimising the sequence of scenes

  • Improved utilisation of your online marketing budget

(Exemplary YouTube environment for every possible test spot)

Usability.Analyzer: Check Sellability & Usability

The Internet is a central part of customer communication. Customers inform themselves, compare and contact the company directly. The experience of the website – the user experience – is directly related to the overall image of your company and your products. A website analysis with integrated attention measurement provides you with detailed information about the strengths and weaknesses of your website.

Questions:

  • Do our visitors quickly and easily find what they are looking for?

  • Are the relevant elements seen and understood?

  • Does the website appeal, does it fit the brand, does it arouse interest in your offer?

Procedure:

  • Test the website for visibility (attention tracking), usability and saleability.

  • Several scenario-based tasks for the test persons (tasks), e.g. information search

  • Qualitative interview test in studio (with observation) or quantitative test online (large sample size)

Your advantages:

  • A usability test ensures that your website works as intended

  • The analysis considers the website as a whole: typical usage situations, usability & impact

  • Increase both the usability and the saleability of your website