More impact for your pre-roll spots, bumper ads and webads
A frequently promulgated advantage of online advertising is that the impact can be directly measured via click-through rate or page impressions. But given low click-through rates and unclear visibility, this is only a very small part of the advertising impact. We therefore measure the overall impact of your online campaign and generate concrete learnings and recommendations for you.
Questions:
Does the campaign stand out?
Is the sequence of scenes optimal?
How does the campaign work for product and brand?
Procedure:
Placement within a YouTube browser environment.
Checking involvement with emotion tracking
Structured survey on comprehensibility, image, product interest
Your advantages:
Capture the entire impact of your online advertising, not just clicks
Concrete recommendations for optimising the sequence of scenes
Improved utilisation of your online marketing budget
(Exemplary YouTube environment for every possible test spot)
Usability.Analyzer: Check Sellability & Usability
The Internet is a central part of customer communication. Customers inform themselves, compare and contact the company directly. The experience of the website – the user experience – is directly related to the overall image of your company and your products. A website analysis with integrated attention measurement provides you with detailed information about the strengths and weaknesses of your website.
Questions:
Do our visitors quickly and easily find what they are looking for?
Are the relevant elements seen and understood?
Does the website appeal, does it fit the brand, does it arouse interest in your offer?
Procedure:
Test the website for visibility (attention tracking), usability and saleability.
Several scenario-based tasks for the test persons (tasks), e.g. information search
Qualitative interview test in studio (with observation) or quantitative test online (large sample size)
Your advantages:
A usability test ensures that your website works as intended
The analysis considers the website as a whole: typical usage situations, usability & impact
Increase both the usability and the saleability of your website
More impact for your pre-roll spots, bumper ads and webads
A frequently promulgated advantage of online advertising is that the impact can be directly measured via click-through rate or page impressions. But given low click-through rates and unclear visibility, this is only a very small part of the advertising impact. We therefore measure the overall impact of your online campaign and generate concrete learnings and recommendations for you.
Questions:
Does the campaign stand out?
Is the sequence of scenes optimal?
How does the campaign work for product and brand?
Procedure:
Placement within a YouTube browser environment.
Checking involvement with emotion tracking
Structured survey on comprehensibility, image, product interest
Your advantages:
Capture the entire impact of your online advertising, not just clicks
Concrete recommendations for optimising the sequence of scenes
Improved utilisation of your online marketing budget
(Exemplary YouTube environment for every possible test spot)
Usability.Analyzer: Check Sellability & Usability
The Internet is a central part of customer communication. Customers inform themselves, compare and contact the company directly. The experience of the website – the user experience – is directly related to the overall image of your company and your products. A website analysis with integrated attention measurement provides you with detailed information about the strengths and weaknesses of your website.
Questions:
Do our visitors quickly and easily find what they are looking for?
Are the relevant elements seen and understood?
Does the website appeal, does it fit the brand, does it arouse interest in your offer?
Procedure:
Test the website for visibility (attention tracking), usability and saleability.
Several scenario-based tasks for the test persons (tasks), e.g. information search
Qualitative interview test in studio (with observation) or quantitative test online (large sample size)
Your advantages:
A usability test ensures that your website works as intended
The analysis considers the website as a whole: typical usage situations, usability & impact
Increase both the usability and the saleability of your website