More impact for your pre-roll spots, bumper ads and webads
A frequently promulgated advantage of online advertising is that the impact can be directly measured via click-through rate or page impressions. But given low click-through rates and unclear visibility, this is only a very small part of the advertising impact. We therefore measure the overall impact of your online campaign and generate concrete learnings and recommendations for you.
Does the campaign stand out?
Is the sequence of scenes optimal?
How does the campaign work for product and brand?
Placement within a YouTube browser environment.
Checking involvement with emotion tracking
Structured survey on comprehensibility, image, product interest
Capture the entire impact of your online advertising, not just clicks
Concrete recommendations for optimising the sequence of scenes
Improved utilisation of your online marketing budget
(Exemplary YouTube environment for every possible test spot)