Optimise mailings and inserts,
Direct marketing accounts for a large share of the German advertising market. Mailings and inserts make it possible to address customers in a targeted manner with a great deal of response potential. However, this can only be exploited if the direct marketing measures work. To do this, they must not only be designed in an appealing and interesting way, but also be comprehensible.
With the help of our AttentionTracking in combination with quantitative surveys, we can analyse the perception and impact of your mailings and inserts. Based on the results, practical optimization recommendations can be formulated. At the same time, measurement against the benchmark allows the performance of advertorials to be assessed in comparison with competing advertising media.