Print.Analyzer: optimizing ads and advertorials

Ads continue to be an important part of the media mix, because print offers a highly involved target audience. But the motif itself also has to work as desired.

With the help of the Print.Analyzer, the perception and advertising impact of print ads can be analysed and practical recommendations formulated. At the same time, the comparison with our benchmark allows you to assess the performance of your ads and advertorials, also in comparison with competing advertising media.

Questions:

  • Can the motif assert itself visually?

  • Is the sender seen and remembered?

  • Is the message understood and interest in the product generated?

Procedure:

  • Template in print environment and measurement of perception with AttentionTracking.

  • Detailed survey on branding, liking, comprehension and activation performance

  • Analysis with concrete recommendations for action

mediaanalyzer-anzeigen-beispiel(Heat movie & scan path as results of the AttentionTracking)

Your advantages:

  • Test the impact in the target group and increase the effect of your print advertising

  • Test ads, advertorials or scripts

  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results in a short period of time

  • Including presentation of target group differences relevant for you

Optimise mailings and inserts,
Increase response

Direct marketing accounts for a large share of the german advertising market. Mailings and inserts make it possible to address customers in a targeted manner with a great deal of response potential. However, this can only be exploited if the direct marketing measures work. To do this, they must not only be designed in an appealing and interesting way, but also be comprehensible.

With the help of our AttentionTracking in combination with quantitative surveys, we can analyse the perception and impact of your mailings and inserts. Based on the results, practical optimization recommendations can be formulated. At the same time, measurement against the benchmark allows the performance of advertorials to be assessed in comparison with competing advertising media.

Questions:

  • Does the mailing or insert encourage people to open it?

  • Does the visual flow work and is the central content well perceived?

  • Is the content understandable and does it arouse interest in the offer?

Procedure:

  • Measurement of perception with AttentionTracking

  • Questionnaire on opening probability, comprehensibility, product interest & response

  • Individual test design depending on the use and content of your advertising material

mediaanalyzer-at-beilagen-beispiele(Heat map & scan path as results of the AttentionTracking)

Your advantages:

  • Measurement and optimisation of your dialog marketing

  • Increase of acceptance and response

  • Through clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days

  • practical recommendations for an perfectly smooth implementation

Copytest: Service for your customers

Do you want to highlight the quality of your title as an advertising medium? With our Copytest, we offer you the opportunity to show advertising customers how well your magazine or newspaper works as an advertising medium. As an exclusive service for your customers, the copy test is an excellent sales tool.

We conduct an ad test with our AttentionTracking in combination with quantitative surveys. These provide meaningful results and enable practical recommendations. As a presentation to pass on to your customers, we thus give you direct arguments for your title as an advertising medium.

Your advantages:

  • Exciting and appealingly visualized perception measurement with AttentionTracking

  • Survey on print titles (usage, assessment, etc.), brand and advertisement

  • Clearly structured and software-supported processes enable MediaAnalyzer to deliver substantial results in a short period of time

  • Test possible in your editorial environment

Maximize the impact of catalogs and flyers

Catalogs and flyers provide information about the range of products and services and intend to activate customers to visit the website or branch. But this only works if the combination of images, layout and attractive offers is right. We identify and outline potential for improvement.

Questions:

  • Does the cover page encourage browsing?

  • Does the layout facilitate visual processing?

  • Are the offers relevant and do they activate the target group?

Procedure:

  • Attention analysis of selected pages

  • Questionnaire on liking, comprehensibility and activation

  • Test design is individually adapted according to purpose and form

Your advantages:

  • Check whether your actions are working as intended

  • Increase the activation of the target group

  • Through clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results in a short period of time

  • Use general learnings for the next campaigns

Print.Analyzer: optimizing ads and advertorials

Ads continue to be an important part of the media mix, because print offers a highly involved target audience. But the motif itself also has to work as desired.

With the help of the Print.Analyzer, the perception and advertising impact of print ads can be analysed and practical recommendations formulated. At the same time, the comparison with our benchmark allows you to assess the performance of your ads and advertorials, also in comparison with competing advertising media.

Questions:

  • Can the motif assert itself visually?

  • Is the sender seen and remembered?

  • Is the message understood and interest in the product generated?

Procedure:

  • Template in print environment and measurement of perception with AttentionTracking.

  • Detailed survey on branding, liking, comprehension and activation performance

  • Analysis with concrete recommendations for action

mediaanalyzer-anzeigen-beispiel(Heat movie & scan path as results of the AttentionTracking)

Your advantages:

  • Test the impact in the target group and increase the effect of your print advertising

  • Test ads, advertorials or scripts

  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results in a short period of time

  • Including presentation of target group differences relevant for you

Optimise mailings and inserts,
Increase response

Direct marketing accounts for a large share of the german advertising market. Mailings and inserts make it possible to address customers in a targeted manner with a great deal of response potential. However, this can only be exploited if the direct marketing measures work. To do this, they must not only be designed in an appealing and interesting way, but also be comprehensible.

With the help of our AttentionTracking in combination with quantitative surveys, we can analyse the perception and impact of your mailings and inserts. Based on the results, practical optimization recommendations can be formulated. At the same time, measurement against the benchmark allows the performance of advertorials to be assessed in comparison with competing advertising media.

Questions:

  • Does the mailing or insert encourage people to open it?

  • Does the visual flow work and is the central content well perceived?

  • Is the content understandable and does it arouse interest in the offer?

Procedure:

  • Measurement of perception with AttentionTracking

  • Questionnaire on opening probability, comprehensibility, product interest & response

  • Individual test design depending on the use and content of your advertising material

mediaanalyzer-at-beilagen-beispiele(Heat map & scan path as results of the AttentionTracking)

Your advantages:

  • Measurement and optimisation of your dialog marketing

  • Increase of acceptance and response

  • Through clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days

  • practical recommendations for an perfectly smooth implementation

Copytest: Service for your customers

Do you want to highlight the quality of your title as an advertising medium? With our Copytest, we offer you the opportunity to show advertising customers how well your magazine or newspaper works as an advertising medium. As an exclusive service for your customers, the copy test is an excellent sales tool.

We conduct an ad test with our AttentionTracking in combination with quantitative surveys. These provide meaningful results and enable practical recommendations. As a presentation to pass on to your customers, we thus give you direct arguments for your title as an advertising medium.

Your advantages:

  • Exciting and appealingly visualized perception measurement with AttentionTracking

  • Survey on print titles (usage, assessment, etc.), brand and advertisement

  • Clearly structured and software-supported processes enable MediaAnalyzer to deliver substantial results in a short period of time

  • Test possible in your editorial environment

Maximize the impact of catalogs and flyers

Catalogs and flyers provide information about the range of products and services and intend to activate customers to visit the website or branch. But this only works if the combination of images, layout and attractive offers is right. We identify and outline potential for improvement.

Questions:

  • Does the cover page encourage browsing?

  • Does the layout facilitate visual processing?

  • Are the offers relevant and do they activate the target group?

Procedure:

  • Attention analysis of selected pages

  • Questionnaire on liking, comprehensibility and activation

  • Test design is individually adapted according to purpose and form

Your advantages:

  • Check whether your actions are working as intended

  • Increase the activation of the target group

  • Through clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results in a short period of time

  • Use general learnings for the next campaigns