Print.Analyzer: optimizing ads and advertorials
Ads continue to be an important part of the media mix, because print offers a highly involved target audience. But the motif itself also has to work as desired.
With the help of the Print.Analyzer, the perception and advertising impact of print ads can be analysed and practical recommendations formulated. At the same time, the comparison with our benchmark allows you to assess the performance of your ads and advertorials, also in comparison with competing advertising media.
Example of a heatmovie
Example of scan path
Optimise mailings and inserts, increase response
Direct marketing accounts for a large share of the German advertising market. Mailings and inserts make it possible to address customers in a targeted manner with a great deal of response potential. However, this can only be exploited if the direct marketing measures work. To do this, they must not only be designed in an appealing and interesting way, but also be comprehensible. With the help of our AttentionTracking in combination with quantitative surveys, we can analyse the perception and impact of your mailings and inserts. Based on the results, practical optimization recommendations can be formulated. At the same time, measurement against the benchmark allows the performance of advertorials to be assessed in comparison with competing advertising media.
Copytest: Service for your customers
Do you want to highlight the quality of your title as an advertising medium? With our Copytest, we offer you the opportunity to show advertising customers how well your magazine or newspaper works as an advertising medium. As an exclusive service for your customers, the copy test is an excellent sales tool.
We conduct an ad test with our AttentionTracking in combination with quantitative surveys. These provide meaningful results and enable practical recommendations. As a presentation to pass on to your customers, we thus give you direct arguments for your title as an advertising medium.
Maximize the impact of catalogues and flyers
Catalogues and flyers provide information about the range of products and services and intend to activate customers to visit the website or branch. But this only works if the combination of images, layout and attractive offers is right. We identify and outline potential for improvement.
Print.Analyzer: optimizing ads and advertorials
Ads continue to be an important part of the media mix, because print offers a highly involved target audience. But the motif itself also has to work as desired.
With the help of the Print.Analyzer, the perception and advertising impact of print ads can be analysed and practical recommendations formulated. At the same time, the comparison with our benchmark allows you to assess the performance of your ads and advertorials, also in comparison with competing advertising media.
Example of a heatmovie
Example of scan path
Optimise mailings and inserts, increase response
Direct marketing accounts for a large share of the German advertising market. Mailings and inserts make it possible to address customers in a targeted manner with a great deal of response potential. However, this can only be exploited if the direct marketing measures work. To do this, they must not only be designed in an appealing and interesting way, but also be comprehensible. With the help of our AttentionTracking in combination with quantitative surveys, we can analyse the perception and impact of your mailings and inserts. Based on the results, practical optimization recommendations can be formulated. At the same time, measurement against the benchmark allows the performance of advertorials to be assessed in comparison with competing advertising media.
Copytest: Service for your customers
Do you want to highlight the quality of your title as an advertising medium? With our Copytest, we offer you the opportunity to show advertising customers how well your magazine or newspaper works as an advertising medium. As an exclusive service for your customers, the copy test is an excellent sales tool.
We conduct an ad test with our AttentionTracking in combination with quantitative surveys. These provide meaningful results and enable practical recommendations. As a presentation to pass on to your customers, we thus give you direct arguments for your title as an advertising medium.
Maximize the impact of catalogues and flyers
Catalogues and flyers provide information about the range of products and services and intend to activate customers to visit the website or branch. But this only works if the combination of images, layout and attractive offers is right. We identify and outline potential for improvement.