Spot.Analyzer: Analyzing and increasing the impact of commercials

Conducting a pre-test for commercials before launching the campaign should be a standardized procedure these days. That is not only because commercials have the highest value within the media mix and correspondingly high budgets. The importance results also because the success or failure of the product and the brand depends to a large extent on the impact of the campaign! A comprehensive, quantitative pre-test is the perfect tool to generate reliable facts in advance.

MediaAnalyzer offers a test for your commercials that is precisely tailored to these impact factors in order to analyse advertising spots. The advertising impact is measured by using a combination of non-verbal and verbal evaluation.

Questions

  • Does the commercial work as intended overall?
  • Does the spot arouse emotions? Is the campaigns message clear?
  • Is there potential for shortening, e.g. for the cut to 20 sec?

Procedure

  • EmotionTracking: Measurement a tension curve directly while watching the spots
  • Survey on comprehension, activation and branding
  • Test within a real commercial break

Your advantages

  • Second-by-second analysis how the commercial affects your target group
  • Identify specific peaks & lows and optimize individual scenes
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • The measurement on our extensive benchmark enables the assessment of the spot performance in comparison with the industry and/or other campaigns
  • Ensure the impact and effectiveness of your campaign quantitatively at an early stage

An example of a TV spot analysis (in German)

Animatic.Analyzer: Test animatics at an early stage

Advertising has an important task when it comes to informing, emotionalizing, activating and making a positive contribution to the brand. To get the most out of your campaign budget, start by testing an animatic as a preliminary stage of the planned spot. Our standardized (pre-)tests allow initial conclusions to be drawn about the advertising impact and the success of the creative. Along the results, further practice-oriented recommendations can also be made prior to spending a large part of the budget on shooting an elaborate spot.

Questions

  • Do all elements work as intended?
  • Which concept achieves the greatest effect?
  • Are the concepts understandable & convincing?

Approach

  • EmotionTracking: Measurement a tension curve directly while watching the spots
  • Survey on liking, understanding, activation and branding
  • Test within a special animatic advertising block

Your advantages

  • Second-by-second analysis how the commercial affects your target group
  • Find specific peaks & lows and optimize individual scenes
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • Secure your TV campaign quantitatively at an early stage

An example of a TV spot analysis (in German)

Spot.Analyzer: Analyzing and increasing the impact of commercials

Conducting a pre-test for commercials before launching the campaign should be a standardized procedure these days. That is not only because commercials have the highest value within the media mix and correspondingly high budgets. The importance results also because the success or failure of the product and the brand depends to a large extent on the impact of the campaign! A comprehensive, quantitative pre-test is the perfect tool to generate reliable facts in advance.

MediaAnalyzer offers a test for your commercials that is precisely tailored to these impact factors in order to analyse advertising spots. The advertising impact is measured by using a combination of non-verbal and verbal evaluation.

Questions

  • Does the commercial work as intended overall?
  • Does the spot arouse emotions? Is the campaigns message clear?
  • Is there potential for shortening, e.g. for the cut to 20 sec?

Procedure

  • EmotionTracking: Measurement a tension curve directly while watching the spots
  • Survey on comprehension, activation and branding
  • Test within a real commercial break

Your advantages

  • Second-by-second analysis how the commercial affects your target group
  • Identify specific peaks & lows and optimize individual scenes
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • The measurement on our extensive benchmark enables the assessment of the spot performance in comparison with the industry and/or other campaigns
  • Ensure the impact and effectiveness of your campaign quantitatively at an early stage

An example of a TV spot analysis (in German)

Animatic.Analyzer: Test animatics at an early stage

Advertising has an important task when it comes to informing, emotionalizing, activating and making a positive contribution to the brand. To get the most out of your campaign budget, start by testing an animatic as a preliminary stage of the planned spot. Our standardized (pre-)tests allow initial conclusions to be drawn about the advertising impact and the success of the creative. Along the results, further practice-oriented recommendations can also be made prior to spending a large part of the budget on shooting an elaborate spot.

Questions

  • Do all elements work as intended?
  • Which concept achieves the greatest effect?
  • Are the concepts understandable & convincing?

Approach

  • EmotionTracking: Measurement a tension curve directly while watching the spots
  • Survey on liking, understanding, activation and branding
  • Test within a special animatic advertising block

Your advantages

  • Second-by-second analysis how the commercial affects your target group
  • Find specific peaks & lows and optimize individual scenes
  • Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days
  • Secure your TV campaign quantitatively at an early stage

An example of a TV spot analysis (in German)