Concept.Analyzer: Test marketing concepts at an early stage

Prior to the practical implementation of a marketing idea, the decision for a concept has to be made. With a concept test, you can check the quality of your concepts at short notice and secure your decision. Based on the assessment by your target group, we make concrete recommendations for the decision and further development of your concepts.

Questions:

  • How are different campaign concepts accepted by the target group?

  • Which route is particularly promising?

  • What needs to be considered in the implementation by the agency?

Procedure:

  • Presentation of the concept based on first drafts (text, scribbles)

  • Concept selector: test persons can mark positive or negative aspects; strengths and weaknesses are identified by clustering

  • Survey with standardised and individual components

Your advantages:

  • Secure decision to implement concepts and campaign elements

  • Obtain reactions from the target group at an early stage and avoid missteps

  • Quantitative online survey or group discussion in the test studio

Further offers

MediaAnalyzer offers you the right solution for various questions concerning brand, creation and target group. The following overview contains some additional offers we have available for you.

60Hours.Analyzer

Book a standardised pretest for your campaign and receive the results in just 60 hours from release, including concrete recommendations.

CI.Analyzer

Check the new logo or product name in advance in the target group for fit, comprehensibility & liking and avoid an expensive mistake.

Target group survey

Get precise feedback from your target group, e.g. to plan a product extension or to change your brand positioning.

Advertising media test

Test different carrier media for effectiveness, e.g. OOH formats, websites or print titles. We determine where your campaign will really have an impact.

Concept.Analyzer: Test marketing concepts at an early stage

Prior to the practical implementation of a marketing idea, the decision for a concept has to be made. With a concept test, you can check the quality of your concepts at short notice and secure your decision. Based on the assessment by your target group, we make concrete recommendations for the decision and further development of your concepts.

Questions:

  • How are different campaign concepts accepted by the target group?

  • Which route is particularly promising?

  • What needs to be considered in the implementation by the agency?

Procedure:

  • Presentation of the concept based on first drafts (text, scribbles)

  • Concept selector: test persons can mark positive or negative aspects; strengths and weaknesses are identified by clustering

  • Survey with standardised and individual components

Your advantages:

  • Secure decision to implement concepts and campaign elements

  • Obtain reactions from the target group at an early stage and avoid missteps

  • Quantitative online survey or group discussion in the test studio

Further offers

MediaAnalyzer offers you the right solution for various questions concerning brand, creation and target group. The following overview contains some additional offers we have available for you.

60Hours.Analyzer

Book a standardised pretest for your campaign and receive the results in just 60 hours from release, including concrete recommendations.

CI.Analyzer

Check the new logo or product name in advance in the target group for fit, comprehensibility & liking and avoid an expensive mistake.

Target group survey

Get precise feedback from your target group, e.g. to plan a product extension or to change your brand positioning.

Advertising media test

Test different carrier media for effectiveness, e.g. OOH formats, websites or print titles. We determine where your campaign will really have an impact.