Concept.Analyzer: Test marketing concepts at an early stage

Prior to the practical implementation of a marketing idea, the decision for a concept has to be made. With a concept test, you can check the quality of your concepts at short notice and secure your decision. Based on the assessment by your target group, we make concrete recommendations for the decision and further development of your concepts.

Questions:

  • How are different campaign concepts accepted by the target group?

  • Which route is particularly promising?

  • What needs to be considered in the implementation by the agency?

Procedure:

  • Presentation of the concept based on first drafts (text, scribbles)

  • Concept selector: test persons can mark positive or negative aspects; strengths and weaknesses are identified by clustering

  • Survey with standardised and individual components

Your advantages:

  • Secure decision to implement concepts and campaign elements

  • Obtain reactions from the target group at an early stage and avoid missteps

  • Quantitative online survey or group discussion in the test studio

Further offers

MediaAnalyzer offers you the right solution for various questions concerning brand, creation and target group. The following overview contains some of the additional offers we have available for you.

Concept.Analyzer: Test marketing concepts at an early stage

Prior to the practical implementation of a marketing idea, the decision for a concept has to be made. With a concept test, you can check the quality of your concepts at short notice and secure your decision. Based on the assessment by your target group, we make concrete recommendations for the decision and further development of your concepts.

Questions:

  • How are different campaign concepts accepted by the target group?

  • Which route is particularly promising?

  • What needs to be considered in the implementation by the agency?

Procedure:

  • Presentation of the concept based on first drafts (text, scribbles)

  • Concept selector: test persons can mark positive or negative aspects; strengths and weaknesses are identified by clustering

  • Survey with standardised and individual components

Your advantages:

  • Secure decision to implement concepts and campaign elements

  • Obtain reactions from the target group at an early stage and avoid missteps

  • Quantitative online survey or group discussion in the test studio

Further offers

MediaAnalyzer offers you the right solution for various questions concerning brand, creation and target group. The following overview contains some of the additional offers we have available for you.