Package.Analyzer: maximise the impact for your packages

In the highly competitive market, more than half of the purchasing decisions in many product categories are already made spontaneously at the point of sale. This fact emphasizes the importance of packaging and shelf design in the marketing mix. After all, their advertising impact is a key factor in determining sales success.

Questions:

  • Which packaging variant works best?

  • Does it succeed in asserting itself against the competition and ensuring that the product is quickly recognised?

  • Do the product benefits become clear?

MediaAnalyzer-Point-of-Sale-Heatmovie-Verteilung-der-Aufmerksamkeit

Procedure:

  • Test of different packages on the virtual shelf with AttentionTracking.

  • Testing of visual assertiveness and discoverability

  • Detailed survey with qualitative stage on impression, comprehensibility and purchase incentives for all package variants in comparison

Your advantages:

  • Check and optimise the impact of your packages on the target group before you decide on a layout

  • Ensure that your product is optimally positioned on the shelf and that the product benefits are immediately clear

  • Reach consumers where they make the final decision to buy: At the point of sale

Store.Analyzer: optimize your POS advertising

Good POS advertising can set a final impulse right before the purchase is made. All the more important to use attention-grabbing and effective motifs here. Together we test and increase the impact of your measures.

Questions:

  • Does the display window invite the customer to visit the store?

  • Do the customers quickly find what they are looking for in the store?

  • Is the buying interest strengthened by the advertising media used?

Procedure:

  • Virtual store visit including attention measurement with AttentionTracking

  • Questionnaire on the impact of your store, the comprehensibility of the advertising materials, and purchase incentives

  • Detailed analysis separated according to different target groups

Your advantages:

  • Test and optimisation of your store presence

  • Including analysis of shop windows & POS advertising

  • Engage with your customers where they buy

Package.Analyzer: maximise the impact for your packages

In the highly competitive market, more than half of the purchasing decisions in many product categories are already made spontaneously at the point of sale. This fact emphasizes the importance of packaging and shelf design in the marketing mix. After all, their advertising impact is a key factor in determining sales success.

Questions:

  • Which packaging variant works best?

  • Does it succeed in asserting itself against the competition and ensuring that the product is quickly recognised?

  • Do the product benefits become clear?

MediaAnalyzer-Point-of-Sale-Heatmovie-Verteilung-der-Aufmerksamkeit

Procedure:

  • Test of different packages on the virtual shelf with AttentionTracking.

  • Testing of visual assertiveness and discoverability

  • Detailed survey with qualitative stage on impression, comprehensibility and purchase incentives for all package variants in comparison

Your advantages:

  • Check and optimise the impact of your packages on the target group before you decide on a layout

  • Ensure that your product is optimally positioned on the shelf and that the product benefits are immediately clear

  • Reach consumers where they make the final decision to buy: At the point of sale

Store.Analyzer: optimize your POS advertising

Good POS advertising can set a final impulse right before the purchase is made. All the more important to use attention-grabbing and effective motifs here. Together we test and increase the impact of your measures.

Questions:

  • Does the display window invite the customer to visit the store?

  • Do the customers quickly find what they are looking for in the store?

  • Is the buying interest strengthened by the advertising media used?

Procedure:

  • Virtual store visit including attention measurement with AttentionTracking

  • Questionnaire on the impact of your store, the comprehensibility of the advertising materials, and purchase incentives

  • Detailed analysis separated according to different target groups

Your advantages:

  • Test and optimisation of your store presence

  • Including analysis of shop windows & POS advertising

  • Engage with your customers where they buy