Package.Analyzer: maximise the impact for your packages
In the highly competitive market, more than half of the purchasing decisions in many product categories are already made spontaneously at the point of sale. This fact emphasizes the importance of packaging and shelf design in the marketing mix. After all, their advertising impact is a key factor in determining sales success.
Questions:
Which packaging variant works best?
Does it succeed in asserting itself against the competition and ensuring that the product is quickly recognised?
Do the product benefits become clear?
Procedure:
Test of different packages on the virtual shelf with AttentionTracking.
Testing of visual assertiveness and discoverability
Detailed survey with qualitative stage on impression, comprehensibility and purchase incentives for all package variants in comparison
Your advantages:
Check and optimise the impact of your packages on the target group before you decide on a layout
Ensure that your product is optimally positioned on the shelf and that the product benefits are immediately clear
Reach consumers where they make the final decision to buy: At the point of sale
Store.Analyzer: optimise your POS advertising
Good POS advertising can set a final impulse right before the purchase is made. All the more important to use attention-grabbing and effective motifs here. Together we test and increase the impact of your measures.
Questions:
Does the display window invite the customer to visit the store?
Do the customers quickly find what they are looking for in the store?
Is the buying interest strengthened by the advertising media used?
Procedure:
Virtual store visit including attention measurement with AttentionTracking
Questionnaire on the impact of your store, the comprehensibility of the advertising materials, and purchase incentives
Detailed analysis separated according to different target groups
Your advantages:
Test and optimisation of your store presence
Including analysis of shop windows & POS advertising
Engage with your customers where they buy
Package.Analyzer: maximise the impact for your packages
In the highly competitive market, more than half of the purchasing decisions in many product categories are already made spontaneously at the point of sale. This fact emphasizes the importance of packaging and shelf design in the marketing mix. After all, their advertising impact is a key factor in determining sales success.
Questions:
Which packaging variant works best?
Does it succeed in asserting itself against the competition and ensuring that the product is quickly recognised?
Do the product benefits become clear?
Procedure:
Test of different packages on the virtual shelf with AttentionTracking.
Testing of visual assertiveness and discoverability
Detailed survey with qualitative stage on impression, comprehensibility and purchase incentives for all package variants in comparison
Your advantages:
Check and optimise the impact of your packages on the target group before you decide on a layout
Ensure that your product is optimally positioned on the shelf and that the product benefits are immediately clear
Reach consumers where they make the final decision to buy: At the point of sale
Store.Analyzer: optimise your POS advertising
Good POS advertising can set a final impulse right before the purchase is made. All the more important to use attention-grabbing and effective motifs here. Together we test and increase the impact of your measures.
Questions:
Does the display window invite the customer to visit the store?
Do the customers quickly find what they are looking for in the store?
Is the buying interest strengthened by the advertising media used?
Procedure:
Virtual store visit including attention measurement with AttentionTracking
Questionnaire on the impact of your store, the comprehensibility of the advertising materials, and purchase incentives
Detailed analysis separated according to different target groups
Your advantages:
Test and optimisation of your store presence
Including analysis of shop windows & POS advertising
Engage with your customers where they buy