Advertising tracking is an important tool to measure the performance of a campaign. MediaAnalyzer supports you with a tool tailored to your needs, which includes all relevant KPIs and shows precisely, which channels and which elements of the campaign are the success drivers.
Tracking typically measures during and after the campaign, among others, the awareness for brand and campaign, activation performance and image values. The modern, online-supported implementation also enables the submission of campaign elements, for example, in order to be able to control the recall performance or to recognize a declining performance of certain elements in time.
Another special feature of the tracking offered by MediaAnalyzer is the integration of our cockpit. This presents the development of the most important parameters shortly after the end of a measurement wave. In addition, it is possible to collect campaign performance data at low cost and at higher frequency and to adjust it precisely.
Based on our many years of expertise in the field of advertising impact, we evaluate the interim and final results of your campaign together with you. We support you in managing the channels and the most successful campaign elements and generate additional learnings for subsequent measures or following campaigns.