Advertising tracking: checking and adjusting campaign & media strategy

Advertising tracking is an important tool to measure the performance of a campaign. MediaAnalyzer supports you with a tool tailored to your needs, which includes all relevant KPIs and shows precisely, which channels and which elements of the campaign are the success drivers.

Tracking  typically measures during and after the campaign, among others, the awareness for brand and campaign, activation performance and image values. The modern, online-supported implementation also enables the submission of campaign elements, for example, in order to be able to control the recall performance or to recognize a declining performance of certain elements in time.

Another special feature of the tracking offered by MediaAnalyzer is the integration of our cockpit. This presents the development of the most important parameters shortly after the end of a measurement wave. In addition it is possible to collect campaign performance data at low cost and at higher frequency and to adjust it precisely.

Based on our many years of expertise in the field of advertising impact, we evaluate the interim and final results of your campaign together with you. We support you in managing the channels and the most successful campaign elements and generate additional learnings for subsequent measures or following campaigns.

MediaAnalyzer_Werbetracking_Cockpit.png

Questions:

  • Are awareness, image & buying interest increased?

  • Are all target groups reached?

  • What development does the campaign show over time?

Procedure:

  • Online survey in large samples

  • Awareness, image & activation in comparison with competitors

  • Submission of advertising material: recognition & evaluation

Your advantages:

  • Observation of short- & long-term developments

  • Control and management of ongoing campaigns

  • Analysis of the real impact in the intended target group

Brand.Tracking: measuring brand strength and identifying success drivers

The best product does not work if the brand as well as the communication (in total) do not match the target group. We offer actionable solutions to track the image of your brand and products and identify success drivers.

Questions:

  • How does the brand image develop over time?

  • How does the pipeline from relevant set to loyal customers change?

  • Which topics do I need to emphasize in communication to be successful?

Procedure:

  • Quantitative survey, query of comprehensive image characteristics

  • Brand-funnel analysis

  • Influence of image characteristics on the respective funnel stages: awareness, willingness to buy, loyalty (regression analysis)

Your advantages:

  • Comprehensive analysis of current brand positioning

  • Identification of current and potential brand drivers as well as current brand blockers

  • Concrete recommendations for action to strengthen the brand positioning

Advertising tracking: checking and adjusting campaign & media strategy

Advertising tracking is an important tool to measure the performance of a campaign. MediaAnalyzer supports you with a tool tailored to your needs, which includes all relevant KPIs and shows precisely, which channels and which elements of the campaign are the success drivers.

Tracking  typically measures during and after the campaign, among others, the awareness for brand and campaign, activation performance and image values. The modern, online-supported implementation also enables the submission of campaign elements, for example, in order to be able to control the recall performance or to recognize a declining performance of certain elements in time.

Another special feature of the tracking offered by MediaAnalyzer is the integration of our cockpit. This presents the development of the most important parameters shortly after the end of a measurement wave. In addition it is possible to collect campaign performance data at low cost and at higher frequency and to adjust it precisely.

Based on our many years of expertise in the field of advertising impact, we evaluate the interim and final results of your campaign together with you. We support you in managing the channels and the most successful campaign elements and generate additional learnings for subsequent measures or following campaigns.

MediaAnalyzer_Werbetracking_Cockpit.png

Questions:

  • Are awareness, image & buying interest increased?

  • Are all target groups reached?

  • What development does the campaign show over time?

Procedure:

  • Online survey in large samples

  • Awareness, image & activation in comparison with competitors

  • Submission of advertising material: recognition & evaluation

Your advantages:

  • Observation of short- & long-term developments

  • Control and management of ongoing campaigns

  • Analysis of the real impact in the intended target group

Brand.Tracking: measuring brand strength and identifying success drivers

The best product does not work if the brand as well as the communication (in total) do not match the target group. We offer actionable solutions to track the image of your brand and products and identify success drivers.

Questions:

  • How does the brand image develop over time?

  • How does the pipeline from relevant set to loyal customers change?

  • Which topics do I need to emphasize in communication to be successful?

Procedure:

  • Quantitative survey, query of comprehensive image characteristics

  • Brand-funnel analysis

  • Influence of image characteristics on the respective funnel stages: awareness, willingness to buy, loyalty (regression analysis)

Your advantages:

  • Comprehensive analysis of current brand positioning

  • Identification of current and potential brand drivers as well as current brand blockers

  • Concrete recommendations for action to strengthen the brand positioning