Our quantitative surveys are conducted online and mobile. We ask both open questions (where the respondent can answer freely) and closed questions (where the answer options are predefined). By developing the questionnaire in close consultation with the client, we ensure the best outcome with regard to the results of every single question.
The interweaving of our tools for attention measurement (AttentionTracking) and emotion measurement (EmotionTracking) with the survey data enables a greater depth of focus in the advertising impact analysis. Every variable collected via the survey can be related to the results of the attention or emotion measurement.