Related to data collection: We carry out various quality controls.
Screener questions ensure that only the desired target group is interviewed.
To ensure the correct use of AttentionTracking and EmotionTracking, there is a special short training.
Only those who successfully complete the training are admitted to the actual test. It is technically ensured that all questions are answered, the advertising material is viewed and AttentionTracking & EmotionTracking are carried out correctly. In addition, respondents who answer too quickly or click on patterns are identified and excluded from the survey. In addition, there are content-related plausibility checks as well as control questions to ensure that the respondents answer consistently and read through all questions and items