The starting point for optimising advertising media is first to realise that there is a need for optimisation. This is where an advertising media test comes in. Strengths and weaknesses of the advertising media can be derived from the feedback of the target group. Such a profile of strengths and weaknesses is the starting point for deriving concrete measures to improve the creative impact.
Often it is “only” small technical details that need to be adjusted in order to achieve a greater increase in effect. This can be, for example, the positioning of certain elements in advertisements or posters, a change in the sequence of scenes or voice-overs in TV or audio spots.
MediaAnalyzer reports always contain a management summary in which such concrete recommendations for optimising the advertising impact are made.
