How should I organise the creation process to get the best possible creation?

A good creation process contains intermediate steps in which the ideas and results are objectively reviewed. It is advisable to integrate the target group for which the campaign is being made into this review. Ideally, a market research institute should be involved in the process right at the beginning of the campaign planning. In this way, campaign-specific details can be defined and content for concept, motif, storyboard/animatic and advertising media tests can be prepared. This procedure supports a quick implementation later on (approx. 3-4 days).