Animatic.Analyzer: Test animatics at an early stage
Advertising has an important task when it comes to informing, emotionalizing, activating and making a positive contribution to the brand. To get the most out of your campaign budget, start by testing an animatic as a preliminary stage of the planned spot.
Our standardized (pre-)tests allow initial conclusions to be drawn about the advertising impact and the success of the creative. Along the results, further practice-oriented recommendations can also be made prior to spending a large part of the budget on shooting an elaborate spot.
Do all elements work as intended?
Which concept achieves the greatest effect?
Are the concepts understandable & convincing?
EmotionTracking: Measurement a tension curve directly while watching the spots
Survey on liking, understanding, activation and branding
Test within a special animatic advertising block
(Examples from an Animatic test)
Second-by-second analysis how the commercial affects your target group
Find specific peaks & lows and optimize individual scenes
Thanks to clearly structured and software-supported processes, MediaAnalyzer is able to deliver substantial results within days.
Secure your TV campaign quantitatively at an early stage